The modern Bitly alternative
built for growing brands.

Looking for an affordable, reliable link shortener without aggressive monthly link ceilings, shortened click histories, or costly domain paywalls? Here is how Fetch.click stacks up against Bitly.

Over the past few years, many marketing teams, agencies, and small businesses have grown increasingly frustrated with legacy shorteners. Bitly slashed its free tier down to just 10 links per month, cut analytics history down to 30 days, and locked essential features like branded QR code styling and custom domains behind steep upgrades ($35/month on Bitly Growth, or custom enterprise contracts).

Fetch.click was created as a transparent, creator-friendly alternative. Whether you are testing marketing campaigns, sharing product drops on Shopify, or printing QR codes on retail menus, you get generous link allowances, branded custom domains, full dynamic QR styling with your logo, and real-time click insights without artificial barriers.

Bitly Free Link Ceiling
10 Links / Mo
Leaves virtually zero room to test campaigns, social posts, or new marketing channels.
Fetch.click Free Plan
Generous & Scalable
Create links freely with full dashboard access and real-time click tracking.
Fetch.click Gold Plan
$14.99 / Month
Custom short URLs, password protection, expiration dates, and QR code studio.
Shopify Integration
Dedicated App
Auto-applying checkout discounts and influencer tracking built specifically for Shopify.

Feature-by-feature comparison

A direct, honest comparison between Fetch.click and Bitly so you can pick what fits your team best.

Capability / Feature
Fetch.click
Modern & Transparent
Bitly
Legacy Shortener
Free Tier Monthly Links
Generous allowance
Full dashboard access
10 links/mo
Strict monthly ceiling
Entry Paid Tier Link Limit
Generous creation
Flexible link scaling
100 links/mo
Bitly Core ($12/mo)
Mid-Tier Link Cap
High volume
Built for active campaigns
500 links/mo
Bitly Growth ($45/mo)
Custom Branded Domains
Included
Automated SSL included
Higher tiers only
Locked on entry plans
Dynamic QR Codes
Included
Edit destination anytime
Strictly capped
Limited creation
QR Code Custom Styling
Full studio styling
Custom colors & patterns
Basic palette only
Requires upgrades
Center Logo on QR Codes
Included
Upload brand logo/icon
Not available
Locked behind higher tiers
Print-Ready Vector SVG Exports
Lossless SVG & PNG
High-res print files
Raster-only
No SVG on lower tiers
Campaign & Ad Tag Forwarding
Automatic forwarding
Preserves UTMs & ad parameters
Inconsistent
Can strip query tags
Password Protected Links
Included (Gold)
Protect client previews
Not available
Enterprise only
Link Expiration (Date or Clicks)
Included (Gold)
Auto-expire offers
Not available
Enterprise only
Automated Bot & Scraper Filtering
Real human clicks
Automatic bot exclusion
Basic counters
Includes automated hits
Bulk CSV Link Import
Built-in tool
1-click migration
Add-on
Requires upper plans
Developer REST API
Included
Full REST API keys
Available
With rate constraints

How to migrate from Bitly in under 5 minutes

Moving your links is simple, stress-free, and won't interrupt your current marketing campaigns.

Step 1

Export Your Bitly Links

Log into Bitly, navigate to your links dashboard, and download your full link history as a CSV spreadsheet.

Step 2

Bulk Import to Fetch.click

Use Fetch.click's built-in CSV bulk import tool. Upload the file to immediately map your existing slugs and target URLs.

Step 3

Switch Your Custom Domain

If you use a custom domain, point your DNS CNAME record to Fetch.click. Automated SSL activates immediately.

Step 4

Enjoy Better Analytics

You're live! Access real-time click intelligence, bot filtering, and QR code generation with zero downtime.

Frequently Asked Questions

Common questions about switching from Bitly to Fetch.click.

Yes! Fetch.click includes a dedicated Shopify App designed specifically for e-commerce merchants and DTC brands. The app lets you automatically generate short links bundled with checkout discount codes, assign memorable vanity links to creators and influencers, and measure sales directly without editing any theme code.
Yes. You own your domain. All you need to do is update your DNS CNAME record in your domain registrar (GoDaddy, Cloudflare, Namecheap, etc.) to point to Fetch.click. We automatically provision free SSL certificates.
Any links on the generic bit.ly domain belong to Bitly and will stay active on Bitly's servers according to their account terms. However, any links on your own custom domain can be migrated directly into Fetch.click so that every slug routes seamlessly.
Yes! We have an official Google Chrome extension that lets you shorten URLs and generate dynamic branded QR codes directly from your browser toolbar with a single click.
Bitly Core costs $12/month ($8/month when billed annually) but restricts you to only 100 links per month and cuts off your click analytics history after just 30 days. Fetch.click Gold ($14.99/month promo) removes artificial link caps, includes password protection, link expiration dates, full dynamic QR code styling with logo embedding, and dedicated priority support.

Ready to switch to a modern link shortener?

Join smart marketing teams and growing brands using Fetch.click today.