The modern Bitly alternative
built for growing brands.

Looking for an affordable, reliable link shortener without aggressive monthly link ceilings, shortened click histories, or costly domain paywalls? Here is how Fetch.click stacks up against Bitly.

Over the past few years, many marketing teams, agencies, and small businesses have grown increasingly frustrated with legacy shorteners. Bitly slashed its free tier down to just 10 links per month, cut analytics history down to 30 days, and locked essential features like branded QR code styling and custom domains behind steep upgrades ($35/month on Bitly Growth, or custom enterprise contracts).

Fetch.click was created as a transparent, creator-friendly alternative. Whether you are testing marketing campaigns, sharing product drops on Shopify, or printing QR codes on retail menus, you get approx. 700 links per month on Gold, 6-month analytics history, branded custom domains, full dynamic QR styling with your logo, and real-time click insights without artificial barriers.

Bitly Free Link Ceiling
10 Links / Mo
Leaves virtually zero room to test campaigns, social posts, or new marketing channels.
Fetch.click Free Plan
Generous & Scalable
Create links freely with full dashboard access and real-time click tracking.
Fetch.click Gold Plan
$14.99 / Month
Promo rate with ~700 links/mo, 6-mo analytics, and dynamic QR studio.
Shopify Integration
Dedicated App
Auto-applying checkout discounts and influencer tracking built specifically for Shopify.

Feature-by-feature comparison

A direct, honest comparison between Fetch.click and Bitly so you can pick what fits your team best.

Capability / Feature
Fetch.click Gold
$14.99/mo • Modern & Transparent
Bitly Growth
$45/mo ($35/mo annual)
Free Tier Monthly Links
Generous allowance
Full dashboard access
10 links/mo
Strict monthly ceiling
Monthly Paid Link Limit
Approx. 700 links/mo
Included in Fetch.click Gold
500 links/mo
Bitly Growth ($45/mo)
Click Analytics History
6-month analytics history
Detailed click metrics, referrers & geo stats
4-month analytics history
Limited to 120 days (older data purged)
Custom Branded Domains
Included
Automated SSL included
1 custom domain only
Single branded domain cap
Custom Back-Halves (Vanity Slugs)
Included & flexible
Create memorable branded slugs
10 back-halves/mo
Strict monthly slug limit
Dynamic QR Codes
Included
Edit destination anytime
Strictly capped
Limited creation
QR Code Custom Styling
Full studio styling
Custom colors, corners & patterns
Basic palette only
Requires upgrades
Campaign & Ad Tag Forwarding
Automatic forwarding
Preserves UTMs & ad parameters
Inconsistent
Can strip query tags
Developer REST API
Included
Full REST API keys
Available
With rate constraints
ADVANCED EXCLUSIVES Features Not Available on Bitly Growth
INCLUDED IN GOLD
Powerful marketing and security capabilities included with Fetch.click Gold that Bitly either completely lacks or locks behind custom Enterprise contracts
Dedicated Shopify App
Official Shopify App
Auto-applies discounts & tracks influencer revenue
Not available
No dedicated e-commerce discount engine
Password Protected Links
Included (Gold)
Protect client previews & confidential assets
Not available
Requires custom Enterprise contract
Link Expiration (Date or Clicks)
Included (Gold)
Auto-expire time-sensitive sales or promo caps
Not available
Requires custom Enterprise contract
Center Logo on QR Codes
Included (Gold)
Upload brand logo or icon in QR center
Not available
No custom center logo upload
Print-Ready Vector SVG Exports
Lossless SVG & PNG
Infinite resolution for print packaging & billboards
Raster-only
No vector SVG files on Growth tier
Redirect Type Selection (301 vs 302)
Full control (Gold)
Choose permanent (301) or temporary (302) for SEO
Not available
Fixed HTTP 301 only
Automated Bot & Scraper Filtering
Real human clicks
Filters crawler/bot hits for clean marketing metrics
Basic counters
Inflates stats with automated web crawler hits
Bulk CSV Link Import
Built-in tool
1-click migration from Bitly or other shorteners
Restricted
Locked behind higher tier add-ons

How to migrate from Bitly in under 5 minutes

Moving your links is simple, stress-free, and won't interrupt your current marketing campaigns.

Step 1

Export Your Bitly Links

Log into Bitly, navigate to your links dashboard, and download your full link history as a CSV spreadsheet.

Step 2

Bulk Import to Fetch.click

Use Fetch.click's built-in CSV bulk import tool. Upload the file to immediately map your existing slugs and target URLs.

Step 3

Switch Your Custom Domain

If you use a custom domain, point your DNS CNAME record to Fetch.click. Automated SSL activates immediately.

Step 4

Enjoy Better Analytics

You're live! Access real-time click intelligence, bot filtering, and QR code generation with zero downtime.

Frequently Asked Questions

Common questions about switching from Bitly to Fetch.click.

Yes! Fetch.click includes a dedicated Shopify App designed specifically for e-commerce merchants and DTC brands. The app lets you automatically generate short links bundled with checkout discount codes, assign memorable vanity links to creators and influencers, and measure sales directly without editing any theme code.
Yes. You own your domain. All you need to do is update your DNS CNAME record in your domain registrar (GoDaddy, Cloudflare, Namecheap, etc.) to point to Fetch.click. We automatically provision free SSL certificates.
Any links on the generic bit.ly domain belong to Bitly and will stay active on Bitly's servers according to their account terms. However, any links on your own custom domain can be migrated directly into Fetch.click so that every slug routes seamlessly.
Yes! We have an official Google Chrome extension that lets you shorten URLs and generate dynamic branded QR codes directly from your browser toolbar with a single click.
While Bitly Growth costs $45/month ($35/month when billed annually at $420 upfront), Fetch.click Gold is available for just $14.99/month. Beyond saving over 65% on your monthly marketing budget, Fetch.click Gold provides key advantages:
  • Higher Monthly Link Allowance: Fetch.click Gold gives you approx. 700 links per month, compared to Bitly Growth's strict 500 links/month ceiling.
  • Longer Analytics Retention: Fetch.click keeps 6 full months of click metrics, geolocations, and referrer data, whereas Bitly Growth purges your click stats after 4 months (120 days).
  • Exclusive Features Not on Bitly Growth: Fetch.click Gold includes password-protected links, link expiration dates (by schedule or click threshold), center logo embedding on dynamic QR codes, lossless vector SVG downloads, and an official Shopify App with automatic checkout discount application—features that Bitly either lacks entirely or restricts to expensive custom Enterprise contracts.

Ready to switch to a modern link shortener?

Join smart marketing teams and growing brands using Fetch.click today.