Looking for an affordable, reliable link shortener without aggressive monthly link ceilings, shortened click histories, or costly domain paywalls? Here is how Fetch.click stacks up against Bitly.
Over the past few years, many marketing teams, agencies, and small businesses have grown increasingly frustrated with legacy shorteners. Bitly slashed its free tier down to just 10 links per month, cut analytics history down to 30 days, and locked essential features like branded QR code styling and custom domains behind steep upgrades ($35/month on Bitly Growth, or custom enterprise contracts).
Fetch.click was created as a transparent, creator-friendly alternative. Whether you are testing marketing campaigns, sharing product drops on Shopify, or printing QR codes on retail menus, you get generous link allowances, branded custom domains, full dynamic QR styling with your logo, and real-time click insights without artificial barriers.
A direct, honest comparison between Fetch.click and Bitly so you can pick what fits your team best.
| Capability / Feature |
Fetch.click
Modern & Transparent
|
Bitly
Legacy Shortener
|
|---|---|---|
| Free Tier Monthly Links |
Generous allowance
Full dashboard access
|
10 links/mo
Strict monthly ceiling
|
| Entry Paid Tier Link Limit |
Generous creation
Flexible link scaling
|
100 links/mo
Bitly Core ($12/mo)
|
| Mid-Tier Link Cap |
High volume
Built for active campaigns
|
500 links/mo
Bitly Growth ($45/mo)
|
| Custom Branded Domains |
Included
Automated SSL included
|
Higher tiers only
Locked on entry plans
|
| Dynamic QR Codes |
Included
Edit destination anytime
|
Strictly capped
Limited creation
|
| QR Code Custom Styling |
Full studio styling
Custom colors & patterns
|
Basic palette only
Requires upgrades
|
| Center Logo on QR Codes |
Included
Upload brand logo/icon
|
Not available
Locked behind higher tiers
|
| Print-Ready Vector SVG Exports |
Lossless SVG & PNG
High-res print files
|
Raster-only
No SVG on lower tiers
|
| Campaign & Ad Tag Forwarding |
Automatic forwarding
Preserves UTMs & ad parameters
|
Inconsistent
Can strip query tags
|
| Password Protected Links |
Included (Gold)
Protect client previews
|
Not available
Enterprise only
|
| Link Expiration (Date or Clicks) |
Included (Gold)
Auto-expire offers
|
Not available
Enterprise only
|
| Automated Bot & Scraper Filtering |
Real human clicks
Automatic bot exclusion
|
Basic counters
Includes automated hits
|
| Bulk CSV Link Import |
Built-in tool
1-click migration
|
Add-on
Requires upper plans
|
| Developer REST API |
Included
Full REST API keys
|
Available
With rate constraints
|
Compare the everyday paid tiers to see how much value you unlock for your marketing budget.
Moving your links is simple, stress-free, and won't interrupt your current marketing campaigns.
Log into Bitly, navigate to your links dashboard, and download your full link history as a CSV spreadsheet.
Use Fetch.click's built-in CSV bulk import tool. Upload the file to immediately map your existing slugs and target URLs.
If you use a custom domain, point your DNS CNAME record to Fetch.click. Automated SSL activates immediately.
You're live! Access real-time click intelligence, bot filtering, and QR code generation with zero downtime.
Common questions about switching from Bitly to Fetch.click.
bit.ly domain belong to Bitly and will stay active on Bitly's servers according to their account terms. However, any links on your own custom domain can be migrated directly into Fetch.click so that every slug routes seamlessly.