Looking for an affordable, reliable link shortener without aggressive monthly link ceilings, shortened click histories, or costly domain paywalls? Here is how Fetch.click stacks up against Bitly.
Over the past few years, many marketing teams, agencies, and small businesses have grown increasingly frustrated with legacy shorteners. Bitly slashed its free tier down to just 10 links per month, cut analytics history down to 30 days, and locked essential features like branded QR code styling and custom domains behind steep upgrades ($35/month on Bitly Growth, or custom enterprise contracts).
Fetch.click was created as a transparent, creator-friendly alternative. Whether you are testing marketing campaigns, sharing product drops on Shopify, or printing QR codes on retail menus, you get approx. 700 links per month on Gold, 6-month analytics history, branded custom domains, full dynamic QR styling with your logo, and real-time click insights without artificial barriers.
A direct, honest comparison between Fetch.click and Bitly so you can pick what fits your team best.
| Capability / Feature |
Fetch.click Gold
$14.99/mo • Modern & Transparent
|
Bitly Growth
$45/mo ($35/mo annual)
|
|---|---|---|
| Free Tier Monthly Links |
Generous allowance
Full dashboard access
|
10 links/mo
Strict monthly ceiling
|
| Monthly Paid Link Limit |
Approx. 700 links/mo
Included in Fetch.click Gold
|
500 links/mo
Bitly Growth ($45/mo)
|
| Click Analytics History |
6-month analytics history
Detailed click metrics, referrers & geo stats
|
4-month analytics history
Limited to 120 days (older data purged)
|
| Custom Branded Domains |
Included
Automated SSL included
|
1 custom domain only
Single branded domain cap
|
| Custom Back-Halves (Vanity Slugs) |
Included & flexible
Create memorable branded slugs
|
10 back-halves/mo
Strict monthly slug limit
|
| Dynamic QR Codes |
Included
Edit destination anytime
|
Strictly capped
Limited creation
|
| QR Code Custom Styling |
Full studio styling
Custom colors, corners & patterns
|
Basic palette only
Requires upgrades
|
| Campaign & Ad Tag Forwarding |
Automatic forwarding
Preserves UTMs & ad parameters
|
Inconsistent
Can strip query tags
|
| Developer REST API |
Included
Full REST API keys
|
Available
With rate constraints
|
|
ADVANCED EXCLUSIVES
Features Not Available on Bitly Growth
INCLUDED IN GOLD
Powerful marketing and security capabilities included with Fetch.click Gold that Bitly either completely lacks or locks behind custom Enterprise contracts
|
||
| Dedicated Shopify App |
Official Shopify App
Auto-applies discounts & tracks influencer revenue
|
Not available
No dedicated e-commerce discount engine
|
| Password Protected Links |
Included (Gold)
Protect client previews & confidential assets
|
Not available
Requires custom Enterprise contract
|
| Link Expiration (Date or Clicks) |
Included (Gold)
Auto-expire time-sensitive sales or promo caps
|
Not available
Requires custom Enterprise contract
|
| Center Logo on QR Codes |
Included (Gold)
Upload brand logo or icon in QR center
|
Not available
No custom center logo upload
|
| Print-Ready Vector SVG Exports |
Lossless SVG & PNG
Infinite resolution for print packaging & billboards
|
Raster-only
No vector SVG files on Growth tier
|
| Redirect Type Selection (301 vs 302) |
Full control (Gold)
Choose permanent (301) or temporary (302) for SEO
|
Not available
Fixed HTTP 301 only
|
| Automated Bot & Scraper Filtering |
Real human clicks
Filters crawler/bot hits for clean marketing metrics
|
Basic counters
Inflates stats with automated web crawler hits
|
| Bulk CSV Link Import |
Built-in tool
1-click migration from Bitly or other shorteners
|
Restricted
Locked behind higher tier add-ons
|
Compare Fetch.click Gold directly with Bitly's Growth tier to see how much more value and freedom you unlock for your marketing budget.
Moving your links is simple, stress-free, and won't interrupt your current marketing campaigns.
Log into Bitly, navigate to your links dashboard, and download your full link history as a CSV spreadsheet.
Use Fetch.click's built-in CSV bulk import tool. Upload the file to immediately map your existing slugs and target URLs.
If you use a custom domain, point your DNS CNAME record to Fetch.click. Automated SSL activates immediately.
You're live! Access real-time click intelligence, bot filtering, and QR code generation with zero downtime.
Common questions about switching from Bitly to Fetch.click.
bit.ly domain belong to Bitly and will stay active on Bitly's servers according to their account terms. However, any links on your own custom domain can be migrated directly into Fetch.click so that every slug routes seamlessly.