Standardize UTM naming conventions, preserve click attribution, and share short, trustworthy links on your clients' own custom domains.
Tracking attribution across three ad platforms, five micro-influencers, and weekly newsletters shouldn't feel like a high-wire act.
One media buyer types utm_source=facebook, another writes FB-Ads, and an intern uses meta. Your GA4 data fragments into three unmerged buckets.
Standard URL shorteners strip out dynamic ad tokens like fbclid, gclid, or affiliate query strings upon redirection, destroying your ROAS figures.
Clients hate ugly 120-character URLs, but generic third-party shortener links look spammy in SMS messages and client emails, hurting click-through rates.
A simple three-step process to deploy flawless tracking on every client campaign.
Define standard naming rules for sources, mediums, and campaigns. Your team selects from dropdowns instead of typing freeform strings into Google Sheets.
Generate short vanity links on your client's real brand domain (e.g., link.agencyclient.com/offer). Build client credibility and boost click trust.
Get immediate visibility into clicks, countries, devices, and channels. Automated bot filtering removes scrapers so your reports reflect genuine prospects.
Built specifically to handle multi-client complexity without charging per-link penalties.
Automatically forward all incoming tracking tags straight to your destination page. Keep your custom UTM tags, Facebook Pixel tokens, and Google click IDs connected without breaking.
Connect and organize separate custom domains for each of your agency's clients. Keep branding strictly segregated across client accounts.
Filter out crawler traffic from ad verification bots, search crawlers, and link previewers to keep your conversion metrics clean and accurate.
Made a typo in the destination URL or switched to a fresh landing page? Update the target link anytime without re-generating the short URL or changing ad copy.
Running billboard, flyer, or print magazine ads for clients? Generate branded, high-res vector QR codes linked to the exact same UTM tracking pipeline.
Programmatically generate tracking links from your internal agency dashboards, Airtable bases, or automated Zapier/Make workflows.
Have questions about setting up agency tracking? Here are direct answers.
fbclid, gclid, ttclid, or custom campaign tags—are automatically forwarded to the final destination page so your conversion pixels and analytics track conversions smoothly.
click.clienta.com and links.clientb.com) to keep each client's branding pristine.